The Client

ecoParq is a program of mobility and management of public space in Mexico City through the use of parking meters. As in large cities, its implementation seeks to make the use of shared space more efficient and to communicate its benefits is always a great challenge.

The Solution

The two great challenges of a program like ecoParq could be: transmitting the right message to a constantly growing population to understand new mobility and transport needs, while communicating the benefits and steps to be followed for the implementation of a new one that favors citizenship.

Cristal Líquido. Agencia Creativa en Ciudad de Méxic
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