The Client

ParqNau is a mobility and public space management program in the municipality of Naucalpan, State of Mexico, through the use of parking meters. As in large cities, its implementation seeks to make the use of shared space more efficient and to communicate its benefits is always a great challenge.

The Solution

As in other programs, ParqNau's two great challenges are summarized in: transmitting the right message to a constantly growing population to understand the new mobility and transport needs, while communicating the benefits and steps to follow for the implementation of a new culture that favors citizens.

Cristal Líquido. Agencia Creativa en Ciudad de Méxic
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We make strategic campaigns, we tell stories.

Once upon a time there was a project ...

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    Cristal Líquido. Agencia Creativa en Ciudad de Méxic