The Client

PlayaParq is part of a mobility and public space management program in Playa del Carmen, in the municipality of Solidaridad, Quintana Roo, through the use of parking meters. As in large cities, its implementation seeks to make the use of shared space more efficient and to communicate its benefits is always a great challenge.

The solution

As in other programs, the two great challenges of PlayaParq are summarized in: transmitting the right message to a constantly growing population to understand the new mobility and transport needs, while communicating the benefits and steps to follow for the implementation of a new culture that favors citizens.

Cristal Líquido. Agencia Creativa en Ciudad de Méxic
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    Cristal Líquido. Agencia Creativa en Ciudad de Méxic